Despite what some people think, Twitter is one of the most popular social networks all over the world. Approximately 100 million users are active day in and day out through this powerful and dynamic platform, expressing and sharing their thoughts in a maximum of 280 characters per tweet. Therefore, this communication tool provides an excellent opportunity to reach customers, grab their attention and engage with them until stronger bonds lead to future improved customer loyalty.
Tags: Restaurant marketing, social media plan, social media marketing, Twitter for restaurants, content for social networks, social networks plan, social networks marketing
If you ever thought your restaurant marketing strategy is taken care of by keeping an active profile on social networks, better think again! How would you handle your account if disaster struck? And by that we mean, what’s known as a ‘social media storm’, a flood of negative comments left by users, scandals originated by controversial topics or the apparent exposure of flaws in your business practices. You must learn how to handle critical situations on social media which is an essential occurrence for brands actively promoting their services over the Internet, this is a crucial demand, especially since your reputation will most probably hang by a thread if users attempt to damage your image online.
Tags: Online reputation, social networks, Restaurant marketing, online marketing, social media plan, social media crisis plan, social media marketing, social media strategist, restaurant strategies, social media crisis