If you ever thought your restaurant marketing strategy is taken care of by keeping an active profile on social networks, better think again! How would you handle your account if disaster struck? And by that we mean, what’s known as a ‘social media storm’, a flood of negative comments left by users, scandals originated by controversial topics or the apparent exposure of flaws in your business practices. You must learn how to handle critical situations on social media which is an essential occurrence for brands actively promoting their services over the Internet, this is a crucial demand, especially since your reputation will most probably hang by a thread if users attempt to damage your image online.