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Strategic restaurants: avoiding 90% of the reasons why most culinary establishments fail

Becoming the owner of a successful brand is not just a matter of luck. Strategic restaurants, those who take the time to implement great strategies and act based on the input they receive from their clientele, make up the core group of those commercial entities that continuously end up reaching paramount positions after venturing into such a competitive field.

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Tags: restaurant menu, digital strategy, Strategic restaurants, ideal client

Key points about superb menu design for restaurants

When it comes to marketing specialists, menu design for restaurants has become the topic of passionate discussions that hint of a sophisticated art form as opposed to a casual subject matter. A menu is the first glimpse of what a restaurant has to offer, even before talking to a hostess or a server, therefore, it provides the first impression businesses bring to the attention of their patrons. Given the importance of this factor, we must take advantage of all the available sources of knowledge on the “engineering of menus” in order to reach a level of beauty and functionality that is technically beneficial to the goals of your brand.

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Tags: Restaurant marketing, Menu design for restaurants, menu design, restaurant menu, a la carte menu, menu lettering, menu typography


Content is a non-invasive way of selling the product or service you are offering. The purchase decision is based on the information that the customer has at the moment. It is your best ally because it doesn’t only allows you to educate your audience but also increases your sales potential.

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