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Business strategy: what caused the massive success of Starbucks?

Imitation is the best form of flattery, world renowned marketing experts are aware of one of the best ways to become competitive: to learn from brand owners who have already earned great levels of prestige and success. Through this post, we will proceed to discuss the key points in the business strategy that shaped up the triumph of Starbucks, the global coffeehouse chain empire. We are confident this article will help you gain inspiration and generate ideas that will set you apart from the rest of your competitors.

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Tags: Restaurant marketing, restaurant marketing strategies, strategies for restaurants, Business strategy, Starbucks

How to gain customer loyalty through the use of their credit cards?

Devising a strategy to gain customer loyalty by encouraging them to use their credit card when they attend your restaurant is actually not that complicated. Currently, many culinary establishments have benefited from implementing these type of plans.

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Tags: customer loyalty, restaurant marketing plan, restaurant marketing strategies, credit cards

Is your marketing strategy for restaurants offering the best results?

When designing and implementing a marketing strategy for restaurants, measuring its performance should not be a final part of the process but an action we must frequently put to use in order to view the impact it is having on our target audience which will allow us to get a glimpse of what is working successfully along the way. This facilitates designing our own marketing formula, a step that will help us determine if we should correct or improve aspects of it so that we are able to achieve the campaign goals we have set for our brand.

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Tags: digital marketing strategy, marketing for restaurants, marketing plan, content marketing, digital marketing, marketing metrics, restaurant marketing plan, restaurant marketing strategies, Marketing strategy for restaurants

Marketing for restaurants: how to turn your business into a profitable operation

Digital marketing is one of the most profitable methodologies when it comes to creating low-cost campaigns that adapt to marketing for restaurants. We are sure most business owners are aware of how a significant part of their efforts should concentrate on their ability to provide clients with unsurpassed service. Adding an attractive corporate image to that factor will certainly give customers plenty of reasons to spread the good word about the services and products offered by your brand.

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Tags: digital marketing strategy, marketing for restaurants, content marketing, digital marketing, restaurant marketing plan, restaurant marketing strategies


Content is a non-invasive way of selling the product or service you are offering. The purchase decision is based on the information that the customer has at the moment. It is your best ally because it doesn’t only allows you to educate your audience but also increases your sales potential.

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