When designing and implementing a marketing strategy for restaurants, measuring its performance should not be a final part of the process but an action we must frequently put to use in order to view the impact it is having on our target audience which will allow us to get a glimpse of what is working successfully along the way. This facilitates designing our own marketing formula, a step that will help us determine if we should correct or improve aspects of it so that we are able to achieve the campaign goals we have set for our brand.
