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Restaurant marketing: how posting on Instagram can put your business under the spotlight

According to adweek.com, Instagram currently counts with more than 800 million users! For this reason alone, it is considered an essential tool for effective restaurant marketing strategies. The rate of success enjoyed by thousands of established businesses proves the fruitfulness of this peculiar social network. It has become increasingly important to invest time and effort into embracing the benefits of this popular digital channel and use it to publish content that will most surely reach audiences in every corner of the world.

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Tags: marketing strategy, Instagram, Restaurant marketing

Key points for restaurants who want to maintain a good online reputation

New generations of consumers barely know about a past where the reputation of restaurants depended on what people they knew had to say about them. Nowadays clients can easily do research on restaurants and make decisions based on their online reputation. The trust new customers place on the online ranking of a business is measured by the amount of visits paid to local search directories. Interested users access these websites in order to look for interesting places where to enjoy a meal.

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Tags: Online reputation, online reputation for restaurants, Facebook, YouTube, Instagram, TripAdvisor, restaurants, Google business, social networks, local directory, online reviews, online positioning


Content is a non-invasive way of selling the product or service you are offering. The purchase decision is based on the information that the customer has at the moment. It is your best ally because it doesn’t only allows you to educate your audience but also increases your sales potential.

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