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What is a Sales Funnel and why would your business need it?

Let's assume you have already set in motion a solid online marketing strategy but it turns out that, out of a 100 visits you receive on your website, only two customers actually end up making reservations at your restaurant. Through this article, we would like to introduce you to Sale Funnels, a process that will help your business boost its profit margins and facilitate the delivery of the level of service your customers deserve.

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Tags: sales funnel, conversion funnel, sales process, increase sales, attract customers, digital marketing, digital marketing strategies, digital marketing strategy, marketing strategies

3 marketing strategies that will boost the sales of your business

Brands that have not taken the time to establish a strong presence on the Internet practically do not not exist! Nowadays, a vast majority of potential customers use the Internet to search for products and services they are interested in. Through this post, we would like to present you with 3 key effective inbound marketing strategies that will significantly boost the sales of your business.

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Tags: marketing strategies, Inbound marketing, digital marketing, digital marketing strategy, online marketing

Is your marketing strategy for restaurants offering the best results?

When designing and implementing a marketing strategy for restaurants, measuring its performance should not be a final part of the process but an action we must frequently put to use in order to view the impact it is having on our target audience which will allow us to get a glimpse of what is working successfully along the way. This facilitates designing our own marketing formula, a step that will help us determine if we should correct or improve aspects of it so that we are able to achieve the campaign goals we have set for our brand.

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Tags: Marketing strategy for restaurants, content marketing, marketing plan, marketing for restaurants, restaurant marketing plan, restaurant marketing strategies, digital marketing, content marketing, digital marketing strategy, marketing metrics

Marketing for restaurants: how to turn your business into a profitable operation

Digital marketing is one of the most profitable methodologies when it comes to creating low-cost campaigns that adapt to marketing for restaurants. We are sure most business owners are aware of how a significant part of their efforts should concentrate on their ability to provide clients with unsurpassed service. Adding an attractive corporate image to that factor will certainly give customers plenty of reasons to spread the good word about the services and products offered by your brand.

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Tags: marketing for restaurants, content marketing, restaurant marketing plan, restaurant marketing strategies, digital marketing, digital marketing strategy

Digital marketing strategy: How to create content that attracts more customers

Today´s potential buyers are interested in finding useful information and relevant content that can help them solve issues, teaches them exciting new things and in general, drives them out of their monotonous day-to-day routines, hence the importance of raising the visibility of your business on the Internet with a digital marketing strategy that is effective at engaging customers in large quantities.

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Tags: digital marketing strategy, webinar, marketing strategy, content marketing, content downloads, advertising strategies, digital marketing strategies, customer loyalty, search engine positioning, attract customers online, web traffic, content strategy

Marketing for restaurants: How to take advantage of seasonal marketing?

Seasonal marketing for restaurants focuses on taking advantage of the seasons of the year and the festivities celebrated on them, turning them into sales opportunities for your dining establishment, this allows businesses to plan special events and promotions in dates such as the Holy Week or Halloween. These celebrations provide vendors with a chance to innovate, reinvent themselves and accommodate the taste and preferences of crowds who will ultimately end up selecting them as the best possible choice.

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Tags: seasonal marketing, seasons of the year, festivities, holidays, sale opportunities, change of seasons, digital marketing strategy, climate changes, client psychology, special promotions, special sales, attract customers, attract clients

Restaurant marketing strategies: attract clients using influencers on social networks

Restaurant marketing is a complex and rich subject matter yet, you’d be surprised to discover a large number of virtual strangers who will sincerely swear they know everything there is to know about your business. They pass their opinions on to family members, friends, people they haven’t met in real life and even to second and third layers of users listed among their groups of social media contacts.

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Tags: Restaurant marketing, digital marketing strategy, marketing for restaurants, social network influencers

How to implement effective real estate marketing strategies

Do you remember a not so distant past when real estate marketing strategies focused on finding clients through print ads on magazines and newspapers, classified listings and billboards? Such ads directed possible customers to websites of real estate companies in order to show them more details about their services.

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Tags: Real estate marketing strategies, real estate business, real estate, web page, web ads, real estate agent, digital marketing strategy, customer attraction, search engines, marketing strategy


Content is a non-invasive way of selling the product or service you are offering. The purchase decision is based on the information that the customer has at the moment. It is your best ally because it doesn’t only allows you to educate your audience but also increases your sales potential.

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