You should by now be aware about how important social networks have become for restaurants trying to gain visibility on the Internet, which is why most respected culinary brands have widely adopted their use. Finding large numbers of restaurants that have failed to achieve desirable results through social media sites has sadly become a common tendency. Taking a look at those negative results could help us gain insight about what’s truly important in order to succeed in the highly competitive culinary market. An effective social network plan allows businesses to skip on the most common mistakes caused by misguided attempts, they lead to paths where increased profits will help our brand push ahead while steering clear from the rest.