Ten years ago, the success of most dining establishments often relied on 3 main elements: the quality of the food being served, the set of conveniences offered at physical locations and the recurrence of customer visits. After the dawn of the digital age, the rules that defined marketing for restaurants have changed and evolved drastically. Business owners who grew used to promote their brands through traditional advertising techniques, now face steep learning curves that may keep most of them from reaching stages where the effective use of modern, cutting-edge methodologies becomes possible.
