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How to create a hashtag that increases the effectiveness of your marketing strategy

Is it possible to create a hashtag that effectively and single-handedly increases the odds of reaching a significantly higher number of fans and followers? Of course, it is! Most of us have been able to witness the power of a well-thought out hashtag.

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Tags: marketing strategies, digital marketing strategies, digital marketing, create a hashtag, hashtag, online stategy

How to handle online customer complaints and not die trying

If the topic of online customer complaints brings to mind scenarios you would rather not deal with, we cannot blame you! Sustaining a favorable image of your restaurant despite criticism and negative reviews is not an easy task. Dedicated websites and social media accounts serve the purpose of promoting the virtues of new and established brands but they can also be used to receive input from clients, including the type of feedback that could damage the reputation of your business.

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Tags: online customers complaints, customer complaints, online complaints

Restaurant marketing: how posting on Instagram can put your business under the spotlight

According to adweek.com, Instagram currently counts with more than 800 million users! For this reason alone, it is considered an essential tool for effective restaurant marketing strategies. The rate of success enjoyed by thousands of established businesses proves the fruitfulness of this peculiar social network. It has become increasingly important to invest time and effort into embracing the benefits of this popular digital channel and use it to publish content that will most surely reach audiences in every corner of the world.

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Tags: marketing strategy, Instagram, Restaurant marketing

How to increase the clientele of a restaurant through digital marketing

In recent years, digital marketing has steadily gained strength, it has been embraced as a highly effective sale strategies by more and more businesses. This set of well-focused actions provides high visibility to products and services thanks to the virtues (and worldwide reach) of the Internet. This element has increased sale figures exponentially, way beyond what previous generations considered possible.

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Tags: marketing strategies, email marketing strategy, content marketing, digital marketing strategies, digital marketing, Inbound marketing

3 marketing strategies that will boost the sales of your business

Brands that have not taken the time to establish a strong presence on the Internet practically do not not exist! Nowadays, a vast majority of potential customers use the Internet to search for products and services they are interested in. Through this post, we would like to present you with 3 key effective inbound marketing strategies that will significantly boost the sales of your business.

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Tags: marketing strategies, digital marketing strategy, online marketing, digital marketing, Inbound marketing

Discover how inbound marketing attracts more clients to your business

The subject of inbound marketing is truly a fascinating one, through this post, will show you ways to take advantage of its virtues as they apply to strategies that will greatly benefit the progress your business makes, as it steps toward its most cherished goals.

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Tags: attract customers, online marketing, digital marketing strategies, digital marketing, Inbound marketing

Business strategy: what caused the massive success of Starbucks?

Imitation is the best form of flattery, world renowned marketing experts are aware of one of the best ways to become competitive: to learn from brand owners who have already earned great levels of prestige and success. Through this post, we will proceed to discuss the key points in the business strategy that shaped up the triumph of Starbucks, the global coffeehouse chain empire. We are confident this article will help you gain inspiration and generate ideas that will set you apart from the rest of your competitors.

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Tags: Restaurant marketing, restaurant marketing strategies, strategies for restaurants, Business strategy, Starbucks

Strategic restaurants: avoiding 90% of the reasons why most culinary establishments fail

Becoming the owner of a successful brand is not just a matter of luck. Strategic restaurants, those who take the time to implement great strategies and act based on the input they receive from their clientele, make up the core group of those commercial entities that continuously end up reaching paramount positions after venturing into such a competitive field.

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Tags: restaurant menu, digital strategy, Strategic restaurants, ideal client

How to gain customer loyalty through the use of their credit cards?

Devising a strategy to gain customer loyalty by encouraging them to use their credit card when they attend your restaurant is actually not that complicated. Currently, many culinary establishments have benefited from implementing these type of plans.

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Tags: customer loyalty, restaurant marketing plan, restaurant marketing strategies, credit cards

How to hire employees that contribute to the efficiency of your restaurant

There is not a simple or easy method to hire employees, it’s a task that sometimes feels like looking for a needle in a haystack, it is a delicate labor, sometimes it seems like a very difficult process. It then becomes important to know how to discern between those candidates who will end up being a great asset to your restaurant and those who will not have the best interests of your business as a relevant priority (and will contribute in minimal ways to the level of progress you hope to achieve).

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Tags: restaurant employees, effective employees, hire new employees, hire employees


Content is a non-invasive way of selling the product or service you are offering. The purchase decision is based on the information that the customer has at the moment. It is your best ally because it doesn’t only allows you to educate your audience but also increases your sales potential.

If you want to know more, click here

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