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Inbound marketing versus Direct marketing: Which one is capable of offering the best results?

Were you aware that 44% of bulk email messages is never opened? Did you know that the rest is sent straight to spam trays? This phenomenon originates in a new generation of consumers that has grown to become more demanding and selective, they are able to use powerful tools to quickly find information on products they are interested in, that is the point of origin of modern inbound marketing techniques!

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Tags: marketing strategies, online marketing, marketing strategy plan, digital marketing, Inbound marketing, direct marketing

Digital marketing: How to manage your online reputation using TripAdvisor and not die tryingYour Blog Post Title Here...

It is highly likely that the implementation of digital marketing strategies will lead your enterprise to the point where the services of TripAdvisor will be required, it is currently the most popular reviews site on the Internet. A large number of consumers look for comments and opinions left by other users on TripAdvisor before they deciding to visit restaurants, hotels or any other business they may be interested in.

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Tags: marketing strategies, Online reputation, TripAdvisor, online marketing, marketing strategy plan, digital marketing

How to develop effective marketing strategies based on 4 distinct types of clients

Inbound marketing strategies, a set of methodologies that allow selling products to customers who represent a conglomeration of ideal attributes or ‘buyer persona’, facilitates putting together promotional campaigns that are highly compatible with the specific types of clients businesses aim to attract. We would like to use this article to help you gain a better understanding of the importance of defining and working with the information derived from these unique profiles.

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Tags: marketing strategies, online marketing, buyer persona, marketing strategy plan, digital marketing, types of clients

How to create marketing campaigns that actually bring great benefits to your restaurant?

That is a question most business owners often ask themselves. Current statistics bring to light worrying awareness about the large percentage of marketing campaigns that fail every year, forcing brands to revise the formulas and approaches that may facilitate zeroing in on promotional strategies that could positively lead to ultimate success.

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Tags: marketing strategies, online marketing, content marketing, marketing strategy plan, digital marketing, Marketing campaign

Marketing strategies: What results can you expect from inbound marketing?

Inbound marketing keeps gaining exponential strength as the sales methodology of choice behind highly successful marketing strategies that best adapt to the interests of modern consumers. Its correct implementation has  offered highly effective results, leading the business owners who embraced its virtues to attract large numbers of new customers!

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Tags: marketing strategies, online marketing, content marketing, marketing strategy plan, digital marketing, Inbound marketing

Marketing for restaurants: Will gastronomy blogs actually help you attract more clients?

Ten years ago, the success of most dining establishments often relied on 3 main elements: the quality of the food being served, the set of conveniences offered at physical locations and the recurrence of customer visits. After the dawn of the digital age, the rules that defined marketing for restaurants have changed and evolved drastically. Business owners who grew used to promote their brands through traditional advertising techniques, now face steep learning curves that may keep most of them from reaching stages where the effective use of modern, cutting-edge methodologies becomes possible.

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Tags: marketing strategies, attract customers, marketing for restaurants, digital marketing, gastronomic blog, web positioning

Digital marketing for restaurants: the definitive guide on how to raise the visibility of your brand

By the time you begin reading this article, it is still relevant to state that 65% of customers who enjoyed themselves after visiting culinary establishments, are willing to leave positive comments online about their experiences! Digital marketing for restaurants, a set of methodologies that intend to raise the visibility of your brand, while taking advantage of realities confirmed by statistical facts, provide business owners with peculiar opportunities they can use to achieve unimaginable success.

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Tags: marketing strategy, online marketing, digital marketing, strategies for restaurants, online stategy, digital marketing for restaurants

How to pick the best digital marketing agency for your business

How long would it take you to research about online digital marketing techniques and use what you have learned to change the outcome of your promotional efforts? You could skip on the assistance of professionals and position your business using search engine optimization strategies, do your best to attract new customers through social networks, create enticing and useful content, why invest capital hiring others? You may have probably noticed how promoting yourself on the Internet is a trial and error process, regardless of who helps you get the results that will bring the most benefit to the prospects of your brand.

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Tags: marketing strategies, online marketing, content marketing, marketing strategy plan, digital marketing

What is a Sales Funnel and why would your business need it?

Let's assume you have already set in motion a solid online marketing strategy but it turns out that, out of a 100 visits you receive on your website, only two customers actually end up making reservations at your restaurant. Through this article, we would like to introduce you to Sale Funnels, a process that will help your business boost its profit margins and facilitate the delivery of the level of service your customers deserve.

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Tags: marketing strategies, digital marketing strategy, attract customers, increase sales, digital marketing strategies, digital marketing, sales process, sales funnel, conversion funnel

How to attract more clients using the power of Google’s local SEO

Were you aware Google currently handles 90% of all search requests worldwide? It has become the favorite Internet search engine of a vast volume of users due to its tremendous power and efficiency. Through this article, we will discuss the strengths of local SEO (Search Engine Optimization) and how your business can assimilate the best it has to offer in order to use it to accomplish your most ambitious goals.

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Tags: Google My Business local SEO, digital marketing, digital strategy, SEO for restaurants, local SEo


Content is a non-invasive way of selling the product or service you are offering. The purchase decision is based on the information that the customer has at the moment. It is your best ally because it doesn’t only allows you to educate your audience but also increases your sales potential.

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