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Digital marketing: How to manage your online reputation using TripAdvisor and not die tryingYour Blog Post Title Here...

It is highly likely that the implementation of digital marketing strategies will lead your enterprise to the point where the services of TripAdvisor will be required, it is currently the most popular reviews site on the Internet. A large number of consumers look for comments and opinions left by other users on TripAdvisor before they deciding to visit restaurants, hotels or any other business they may be interested in.

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Tags: marketing strategies, Online reputation, TripAdvisor, online marketing, marketing strategy plan, digital marketing

Restaurant marketing: How to handle social media crises?

If you ever thought your restaurant marketing strategy is taken care of by keeping an active profile on social networks, better think again! How would you handle your account if disaster struck? And by that we mean, what’s known as a ‘social media storm’, a flood of negative comments left by users, scandals originated by controversial topics or the apparent exposure of flaws in your business practices. You must learn how to handle critical situations on social media which is an essential occurrence for brands actively promoting their services over the Internet, this is a crucial demand, especially since your reputation will most probably hang by a thread if users attempt to damage your image online.

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Tags: Online reputation, social networks, Restaurant marketing, online marketing, social media plan, social media crisis plan, social media marketing, social media strategist, restaurant strategies, social media crisis

Key points for restaurants who want to maintain a good online reputation

New generations of consumers barely know about a past where the reputation of restaurants depended on what people they knew had to say about them. Nowadays clients can easily do research on restaurants and make decisions based on their online reputation. The trust new customers place on the online ranking of a business is measured by the amount of visits paid to local search directories. Interested users access these websites in order to look for interesting places where to enjoy a meal.

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Tags: Online reputation, online reputation for restaurants, Facebook, YouTube, Instagram, TripAdvisor, restaurants, Google business, social networks, local directory, online reviews, online positioning

Remember

Content is a non-invasive way of selling the product or service you are offering. The purchase decision is based on the information that the customer has at the moment. It is your best ally because it doesn’t only allows you to educate your audience but also increases your sales potential.

If you want to know more, click here

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