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Inbound marketing versus Direct marketing: Which one is capable of offering the best results?

Were you aware that 44% of bulk email messages is never opened? Did you know that the rest is sent straight to spam trays? This phenomenon originates in a new generation of consumers that has grown to become more demanding and selective, they are able to use powerful tools to quickly find information on products they are interested in, that is the point of origin of modern inbound marketing techniques!

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Tags: Inbound marketing, direct marketing, online marketing, digital marketing, marketing strategies, marketing strategy plan

Digital marketing: How to manage your online reputation using TripAdvisor and not die tryingYour Blog Post Title Here...

It is highly likely that the implementation of digital marketing strategies will lead your enterprise to the point where the services of TripAdvisor will be required, it is currently the most popular reviews site on the Internet. A large number of consumers look for comments and opinions left by other users on TripAdvisor before they deciding to visit restaurants, hotels or any other business they may be interested in.

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Tags: digital marketing, TripAdvisor, marketing strategies, marketing strategy plan, online marketing, Online reputation

How to develop effective marketing strategies based on 4 distinct types of clients

Inbound marketing strategies, a set of methodologies that allow selling products to customers who represent a conglomeration of ideal attributes or ‘buyer persona’, facilitates putting together promotional campaigns that are highly compatible with the specific types of clients businesses aim to attract. We would like to use this article to help you gain a better understanding of the importance of defining and working with the information derived from these unique profiles.

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Tags: marketing strategies, marketing strategy plan, online marketing, digital marketing, buyer persona, types of clients

How to create marketing campaigns that actually bring great benefits to your restaurant?

That is a question most business owners often ask themselves. Current statistics bring to light worrying awareness about the large percentage of marketing campaigns that fail every year, forcing brands to revise the formulas and approaches that may facilitate zeroing in on promotional strategies that could positively lead to ultimate success.

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Tags: Marketing campaign, marketing strategies, marketing strategy plan, online marketing, digital marketing, content marketing

Marketing strategies: What results can you expect from inbound marketing?

Inbound marketing keeps gaining exponential strength as the sales methodology of choice behind highly successful marketing strategies that best adapt to the interests of modern consumers. Its correct implementation has  offered highly effective results, leading the business owners who embraced its virtues to attract large numbers of new customers!

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Tags: marketing strategies, marketing strategy plan, online marketing, digital marketing, content marketing, Inbound marketing

Marketing for restaurants: Will gastronomy blogs actually help you attract more clients?

Ten years ago, the success of most dining establishments often relied on 3 main elements: the quality of the food being served, the set of conveniences offered at physical locations and the recurrence of customer visits. After the dawn of the digital age, the rules that defined marketing for restaurants have changed and evolved drastically. Business owners who grew used to promote their brands through traditional advertising techniques, now face steep learning curves that may keep most of them from reaching stages where the effective use of modern, cutting-edge methodologies becomes possible.

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Tags: marketing for restaurants, marketing strategies, digital marketing, web positioning, gastronomic blog, attract customers

How to pick the best digital marketing agency for your business

How long would it take you to research about online digital marketing techniques and use what you have learned to change the outcome of your promotional efforts? You could skip on the assistance of professionals and position your business using search engine optimization strategies, do your best to attract new customers through social networks, create enticing and useful content, why invest capital hiring others? You may have probably noticed how promoting yourself on the Internet is a trial and error process, regardless of who helps you get the results that will bring the most benefit to the prospects of your brand.

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Tags: digital marketing, online marketing, content marketing, marketing strategy plan, marketing strategies

What is a Sales Funnel and why would your business need it?

Let's assume you have already set in motion a solid online marketing strategy but it turns out that, out of a 100 visits you receive on your website, only two customers actually end up making reservations at your restaurant. Through this article, we would like to introduce you to Sale Funnels, a process that will help your business boost its profit margins and facilitate the delivery of the level of service your customers deserve.

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Tags: sales funnel, conversion funnel, sales process, increase sales, attract customers, digital marketing, digital marketing strategies, digital marketing strategy, marketing strategies

How to create a hashtag that increases the effectiveness of your marketing strategy

Is it possible to create a hashtag that effectively and single-handedly increases the odds of reaching a significantly higher number of fans and followers? Of course, it is! Most of us have been able to witness the power of a well-thought out hashtag.

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Tags: create a hashtag, hashtag, online stategy, marketing strategies, digital marketing, digital marketing strategies

How to increase the clientele of a restaurant through digital marketing

In recent years, digital marketing has steadily gained strength, it has been embraced as a highly effective sale strategies by more and more businesses. This set of well-focused actions provides high visibility to products and services thanks to the virtues (and worldwide reach) of the Internet. This element has increased sale figures exponentially, way beyond what previous generations considered possible.

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Tags: digital marketing, digital marketing strategies, content marketing, marketing strategies, email marketing strategy, Inbound marketing

Remember

Content is a non-invasive way of selling the product or service you are offering. The purchase decision is based on the information that the customer has at the moment. It is your best ally because it doesn’t only allows you to educate your audience but also increases your sales potential.

If you want to know more, click here

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