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Inbound marketing versus Direct marketing: Which one is capable of offering the best results?

Were you aware that 44% of bulk email messages is never opened? Did you know that the rest is sent straight to spam trays? This phenomenon originates in a new generation of consumers that has grown to become more demanding and selective, they are able to use powerful tools to quickly find information on products they are interested in, that is the point of origin of modern inbound marketing techniques!

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Tags: marketing strategies, online marketing, marketing strategy plan, digital marketing, Inbound marketing, direct marketing

Remember

Content is a non-invasive way of selling the product or service you are offering. The purchase decision is based on the information that the customer has at the moment. It is your best ally because it doesn’t only allows you to educate your audience but also increases your sales potential.

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